Scientific selling : creating high-performance sales teams through applied psychology and testing / Nancy Martini, with Geoffrey James.

Sales managers have the most difficult job in the business world. They are responsible not just for revenue, but also for the hiring, coaching, training, and deployment of the employees who must generate it. Before the advancements that inspired Scientific Selling, sales managers had few tools to he...

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Bibliographic Details
Online Access: Full Text (via O'Reilly/Safari)
Main Author: Martini, Nancy, 1959-
Other Authors: James, Geoffrey, 1953-
Format: eBook
Language:English
Published: Hoboken, N.J. : Wiley, ©2012.
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