The definitive guide to Google AdWords : create versatile and powerful marketing and advertising campaigns / Bart Weller, Lori Calcott.
Helps the reader develop, manage and optimize digital ad campaigns using Google AdWords.
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| Online Access: |
Full Text (via O'Reilly/Safari) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
New York, NY :
Apress : Distributed to the Book trade by Springer Science+Business Media,
©2012.
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| Series: | Expert's voice in Web development.
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| Subjects: |
Table of Contents:
- SEM and the Google ecosystem
- AdWords in depth
- Marketing with AdWords
- Getting started with AdWords
- Local advertising and location targeting
- Keyword strategy
- Creating ads and landing pages
- The display network
- Mobile advertising with AdWords
- Account management and optimization
- Google analytics and actionable data
- Testing with website optimizer.