The myths of creativity : the truth about how innovative companies and people generate great ideas / David Burkus.

"How to get past the most common myths about creativity to design truly innovative strategies. We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we m...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Author:	Burkus, David, 1983-
Format:	eBook
Language:	English
Published:	San Francisco : Jossey-Bass, [2014]
Edition:	First edition.
Subjects:	Creative ability in business. Creative thinking. New products. Technological innovations. Creative ability in business Creative thinking New products Technological innovations