YouthNation : building remarkable brands in a youth-driven culture / Matt Britton.
Youth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows what it takes to stay connected, agile, authentic, and...
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| Online Access: |
Full Text (via O'Reilly/Safari) |
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| Main Author: | |
| Other title: | Youth nation Building remarkable brands in a youth-driven culture |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons,
[2015]
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| Subjects: |
| Summary: | Youth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creatin. |
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| Physical Description: | 1 online resource (1 volume) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| Source of Description, Etc. Note: | Description based on print version record. |