Digital @ scale : how you can lead your business to the future with digital@scale / Anand Swaminathan, Jürgen Meffert.
A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and...
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Full Text (via O'Reilly/Safari) |
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| Main Authors: | , |
| Other title: | Digital at scale |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
[2017]
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| Subjects: |
Table of Contents:
- Intro
- Digital @ Scale
- Contents
- Preamble: Thinking Digital
- 1 Digital Is Changing Our World, Quickly and Irreversibly
- 1.1 What Is a Digital Transformation?
- Digital Players Conquer and Disrupt All Industries
- Digitization Is Relevant for All Industries-Only Scale and Speed Will Vary
- New Business Models Follow a Classic Pattern
- Consumer Behavior Has Dramatically Changed in Recent Years
- 1.2 Established Market Definitions Don't Apply Anymore
- Innovations Arise at Industry Boundaries
- Blurring Boundaries between B2B and B2C: B2B Becomes B2B2C
- Managing Channel Conflicts
- Software and Analytics Competencies Becoming Increasingly Important
- The Battle for Digital Talent
- 1.3 The Pace of Change Is Increasing Exponentially
- Progress and Moore's Law
- 1.4 Those Who Turn a Blind Eye to Digital Risk Failure and Extinction
- 2 Digitization Requires Fundamental Renewal: Digital@Scale
- 2.1 Why? Things Are Going Well, So Why Do We Need to Change?
- Creating a Sense of Urgency: The Key Challenge
- Determining the Nature of the Change Requirements
- Identifying Barriers to Change Early
- Identifying Relevant Assets and Setting the Aspiration Level
- 2.2 What? What Does Digitization Mean for My Company, and What Priorities Are Derived?
- Building New Ecosystems
- Developing Business Architecture
- Strengthening the Foundation
- 2.3 How? How Do I Manage the Tasks Resulting from a Digital Transformation?
- Create a Plan
- Ramping Up the Digital Company
- Consistent Scaling
- 2.4 Cargo Cults Don't Work
- The CEO Must Take the Lead
- 3 Why? The Clock Is Ticking
- 3.1 Creating a Sense of Urgency: How Urgent Is Digitization?
- Taking Leadership in Hand
- Benchmarking to Assess Starting Position
- Experiencing Digital Live
- Sampling Digital at a Hackathon
- Mobilizing Your Employees to Uncover Weaknesses.
- 3.2 Determining the Kind of Change Required
- Those at the Top Right Need an Entirely New Business Model
- Extensive Interventions in the Existing Business Model
- Targeted Innovations in the Value Chain
- Targeted Additions to the Existing Business Model
- Those Who Know the Roadblocks Overcome Them More Easily
- 3.3 Identifying Relevant Assets
- Powerful Brand
- Strong Customer Relationship
- Extensive Installed Base
- Deep Customer Insights
- Emotional Ties
- 3.4 Determining the Aspiration Level for the Transformation
- Conclusion: Bring on the New Ecosystems
- 4 What? Doing the Right Things Intelligently
- 4.1 Always Online, Gladly Electric, Often on Autopilot: Mobility in the Digital Age
- Connectivity Will Define the Fate of the Industry
- Daimler Swarming to Digital
- 4.2 Digital Commerce: One Channel Is No Longer Enough-Today's Mobile Customer Blithely Switches between the Real and Virtual Worlds
- Advanced Analytics to Personalize the Offering
- Traditional Retail Strikes Back
- Customers Want Seamless Switching between Channels
- Intermediaries Vie with Retail for Customer Contact
- 4.3 Who Still Needs Banks? Fintechs Threaten the Established Business Model
- Much Is at Stake
- The Bank of the Future
- 4.4 Digital Health: The First Innovation in Health Care That Can Reduce Costs in the Long Term
- Lack of a Suitable Business Model
- Who Will Establish a Central and Open Innovation Platform?
- Predictive Maintenance for People
- 4.5 Connected Buildings
- Commercial: Shopping and Working in Smart Buildings
- Consumers: Comfortable and Safe Living
- Industrial: Robots as Workmates
- Public: schools, universities, and public administration
- Whose Standard Will Prevail?
- 4.6 The Digital Revolution Has Reached Electricity Utilities
- Digital Means Increased Competition.
- Energy Companies Want to Digitize Their Entire Value Chain
- Customer Loyalty via Digital Contact
- Challenges across Three Dimensions
- 4.7 Telecom Giants under Pressure: Who Will Be at the Heart of the Emerging Communications Ecosystems?
- Who Will Win in the Battle for the Center of the New Ecosystems?
- Streamline Core Business
- Opportunities in New Service Sectors
- Battle of the Business Models
- 4.8 Digital Logistics: The Drone Always Rings Twice
- Will Traditional Haulers Become Redundant?
- Revolution on the Last Mile
- 4.9 E-Government: Public Administration Goes Online
- Win Government-Wide and Agency-Deep Commitment to Specific Digital Targets
- Establish Government-Wide Coordination of Digital Investments
- Redesign Processes with the End User in Mind
- Hire and Nurture the Right Talent
- Use Big Data and Analytics to Improve Decision Making
- Protect Critical Infrastructure and Confidential Data
- Conclusion: Opportunities in the Emerging Ecosystems
- 5 What? Developing Business Architecture
- 5.1 Omnichannel: A Presence across All Channels
- Omnichannel Is Both a Challenge and Opportunity for All Industries
- In Five Years, the Millennials Will Be the Strongest Consumer Group
- Strategy and Implementation: Structure Is Everything
- Set the Right Targets
- Keys to Success: Data
- Keys to Success: Organization and Culture
- Keys to Success: Technology
- 5.2 Dynamic Pricing: Up-to-the-Minute Prices
- Algorithms Find the Best Prices
- Individually Tailored Prices
- Five Modules of Dynamic Pricing
- 5.3 Digital Marketing: Tailored Messages across All Channels
- Finding the Right Channel for Each Message
- Content Is King
- How to Succeed in Content Marketing
- After Content Marketing Comes Programmatic Marketing
- 5.4 Digital Product Development and Open Innovation: Rethinking Product Development.
- Open Innovation and Open Development: Tapping into the World's Creativity
- Agile Product Development of Digital Products: Faster and Smarter to Market
- 5.5 Product Design: Learning from Software Development
- Rapid Improvements Rather Than Long Product Life Cycles
- The Customer Is King-and Codeveloper
- Incorporating Data in Real Time
- Feature-Based Design: Gradual Improvement
- Process Digitization-Acceleration and Virtualization
- Virtual Training Is Faster and Cheaper
- Simpler Development with PLM and PDM
- Transparency Drives Efficiency
- Artificial Intelligence Even Calculates Profitability in Advance
- Further Disruption to Be Expected
- 5.6 Faster, More Flexible, More Efficient: Supply Chain 4.0
- Seven Innovations That Revolutionize the Supply Chain
- Logistics Platforms and Shared Planning
- First Steps toward Supply Chain 4.0
- 5.7 Digital Lean: The Digitization of Production
- Digital Lean: The Same Aims as Lean Production
- Five Central Themes for the Transformation
- 5.8 Digitization in the Office: Bots Take the Reins
- Smart Process Automation Is Revolutionizing Office Work
- How Will Companies Change When Office Work Is Automated?
- Automation Is Relevant Even for Complex Jobs
- Automation Is More Than a Technological Decision
- Conclusion: Digitization Is Changing Every Function in the Company
- 6 What? Strengthening the Foundation
- 6.1 Two-Speed IT: Accelerating the Pace for the Digital Age
- Three Routes to a Two-Speed IT
- The Agile IT Often Accelerates All Elements of the Organization
- 6.2 Big Data and Advanced Analytics
- The Three Success Factors of Big Data and Advanced Analytics
- The Foundations
- Artificial Intelligence: The Next Disruptor
- 6.3 Cyber Security: The Art of the Secure Digital Economy
- Seven Steps toward Cyber Resilience.
- Priority Lists: Which Data Represent the Greatest Business Risk?
- Customer-Facing Managers Must Be Part of the Team, and Recognize That Data Is an Asset
- Cyber Resilience as Part of Risk Management
- Cyber War Games: Continuously Testing Prevention Systems
- Security Technology: An Integral Element of the IT Architecture
- Protection Levels: Not All Data Needs the Same Level of Protection
- Active Defense, Preferably Before an Attack
- 6.4 Embedded Software: Machines and Equipment Go Digital
- Strategy: Focusing on What Creates Value
- Implementation: Recruiting Talent and Expertise
- 6.5 The Chief Digital Officer: A Steve Jobs for Every Company
- The CDO Must Break Up Silos
- Developing Internal Talent
- 6.6 The Digital Organization: All Power to the Multifunctional Teams
- How Do Agile Organizations Work?
- Many Employees Have to Take on New Roles
- 6.7 Talent Management: Everyone Wants Digital Natives
- Companies Fighting for Digital Talent
- What Can Established Companies Do to Become Attractive for Digital Talent?
- New Ways to Search for Talent
- How Can Companies Retain Digital Talent?
- 6.8 Partner Management: Stronger Together
- Finding and Managing the Right Partners
- Coopetition: When Competitors Collaborate
- 7 How? Decisive, Holistic, and Rapid Implementation
- 7.1 Creating a Plan
- How to Create a Blueprint for the Digital Transformation
- How to Make a Digital Transformation Work
- 7.2 Think Big: Digitizing the Entire Enterprise
- Holistic Thinking
- Prioritize by Value Contribution
- Close the Gaps
- 7.3 Surprise! It's about the Customer
- Optimizing Critical Processes
- Concept Iteration: Learning with the Customer
- Driving Digitization According to Value Contribution
- 7.4 Breaking Up Functional Silos
- How Digitally Advanced Is the Company?
- Establishing a New Digital Business Unit.