Swiss wine market report [electronic resource] / Pierre Spahni.
The Swiss wine industry is waking up to a new challenge: to raise the competitiveness of its wines, which has been eroded by the general strength of the country's currency during the first half of the 1990s and is becoming ever more evident as the liberalisation of the country's trade regi...
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| Format: | Electronic eBook |
| Language: | English |
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Cambridge :
Woodhead Publishing,
©1998.
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Table of Contents:
- Front Cover; Swiss Wine Market Report; Copyright Page; Table of Contents; INTRODUCTION; EXECUTIVE SUMMARY; CHAPTER 1. POLITICAL SITUATION AND ECONOMIC OUTLOOK; 1.1 Political stability; 1.2 Economic stagnation; CHAPTER 2. TRENDS IN WINE CONSUMPTION; 2.1 Post-war trends; 2.2 Two markets out of phase; 2.3 Consumption and purchasing patterns; CHAPTER 3. THE MARKET FOR REDS; 3.1 Domestic wines; 3.2 Imported wines; CHAPTER 4. THE MARKET FOR WHITES; 4.1 Domestic wines; 4.2 Imported wines; CHAPTER 5. RETAIL CHANNELS; 5.1 Channels supplying consumption in public (on-trade)
- 5.2 Retailing channels for home consumption ('off'-trade)CHAPTER 6. WHOLESALERS AND NEGOCIANTS; 6.1 Food wholesalers, C & Cs and buying centres/co-operatives; 6.2 Negociants; CHAPTER 7. MARKETING AND TRADE POLICY CHANGES; 7.1 The new legislation on food marketing; 7.2 A much freer import regime; 7.3 Perspectives; Appendix 1: IMPORT DATA; Appendix 2: TOP 100 CONTACTS; INDEX.