The politics of spectacle and emotion in the 2016 presidential campaign / Heather E. Yates.
This book examines the highly emotional context of the 2016 US presidential campaign through the scope of political theater and emotional attribution. It takes inventory of the political landscape that defined the campaign and advances the argument that the campaign's high intensity generated a...
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| Online Access: |
Full Text (via EBSCO) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Cham, Switzerland :
Palgrave Macmillan,
[2019]
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| Series: | Palgrave studies in US elections.
Palgrave pivot. |
| Subjects: |
| Summary: | This book examines the highly emotional context of the 2016 US presidential campaign through the scope of political theater and emotional attribution. It takes inventory of the political landscape that defined the campaign and advances the argument that the campaign's high intensity generated a more interest-attentive citizenry and became an exercise in political theater. A frame-work operationalizing the components of political spectacle anchors the analysis treating emotions, affect transfer and the rise of negative partisanship. The analytical scope is focused specifically on voters' emotional responses toward Donald Trump and Hillary Clinton and empirically demonstrates the effects of discrete feelings on five emotional dimensions including pride, hope, fear, anger, and disgust on attitudes about issues ranging from the economy to immigration to the 2016 Supreme Court vacancy. Anchored in the Affective Ingelligence Theory and affect transfer, the findings lend support to the principles of negative partisanship that characterized the 2016 presidential contest. |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9783030158040 3030158047 |
| Source of Description, Etc. Note: | Description based on online resource; title from digital title page (viewed on June 18, 2019) |