Perspectives on international marketing reissued / edited by Stanley J. Paliwoda.
Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on t...
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| Online Access: |
Full Text (via ProQuest) |
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken :
Taylor and Francis,
2013.
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| Series: | Routledge library editions. International business.
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| Subjects: |
| Summary: | Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of. |
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| Physical Description: | 1 online resource (393 pages). |
| ISBN: | 9781135126674 1135126674 |
| Source of Description, Etc. Note: | Print version record. |