Audience research methodologies : between innovation and consolidation / edited by Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen, and Jelena Jurišić.

"The transformations of people's relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience res...

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Online Access: Full Text (via ProQuest)
Other Authors: Patriarche, Geoffroy (Editor), Bilandzic, Helena (Editor), Jensen, Jakob Linaa (Editor), Jurisic, Jelena (Editor)
Format: Electronic eBook
Language:English
Published: New York ; London : Routledge, 2014.
Series:Routledge studies in European communication research and education.
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Call Number: P96.A83 A935 2014eb
P96.A83 A935 2014eb Available