Six Degrees of Social Influence : Science, Application, and the Psychology of Robert Cialdini.

Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, Influence: The Psychology of Persuasion, have spread well beyond the geograp...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Kenrick, Douglas T.
Other Authors:	Goldstein, Noah J., Braver, Sanford L.
Format:	eBook
Language:	English
Published:	Cary : Oxford University Press, 2014.
Subjects:	Cialdini, Robert B. Persuasion. Influence. Social influence. Social influence