Fanocracy : turning fans into customers and customers into fans / David Meerman Scott and Reiko Scott ; foreword by Tony Robbins.

"Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. The most powerful marketing force in the world isn't social media, email blasts, search ads, or even...

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Bibliographic Details

Online Access:	Full Text (via EBSCO)
Main Authors:	Scott, David Meerman (Author), Scott, Reiko (Author)
Format:	eBook
Language:	English
Published:	[New York, New York] : Portfolio/Penguin, [2020]
Subjects:	Relationship marketing. Customer relations > Management. Consumer behavior. Customer loyalty. Fans (Persons)