Fanocracy : turning fans into customers and customers into fans / David Meerman Scott and Reiko Scott ; foreword by Tony Robbins.
"Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. The most powerful marketing force in the world isn't social media, email blasts, search ads, or even...
Saved in:
| Online Access: |
Full Text (via EBSCO) |
|---|---|
| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
[New York, New York] :
Portfolio/Penguin,
[2020]
|
| Subjects: |
Table of Contents:
- Our story
- Strength through fandom
- The power of fan-centric business
- Get closer than usual
- Let go of your creations
- Give more than you have to
- Build identity to become more than the product
- Be smart about influencers
- Break down barriers
- Listen to rehumanize
- Tell the truth, especially when it hurts
- Develop employees who are fans
- A passionate life
- Share your fandom.