Black dogs and blue words : depression and gender in the age of self-care / Kimberly K. Emmons.

His "black dog"--That was how Winston Churchill referred to his own depression. Today, individuals with feelings of sadness and irritability are encouraged to "talk to your doctor." These have become buzz words in the aggressive promotion of wonder-drug cures since 1997, when the...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Emmons, Kimberly, 1972-
Format: eBook
Language:English
Published: New Brunswick, N.J. : Rutgers University Press, ©2010.
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100 1 |a Emmons, Kimberly,  |d 1972- 
245 1 0 |a Black dogs and blue words :  |b depression and gender in the age of self-care /  |c Kimberly K. Emmons. 
260 |a New Brunswick, N.J. :  |b Rutgers University Press,  |c ©2010. 
300 |a 1 online resource (xii, 213 pages) :  |b illustrations. 
336 |a text  |b txt  |2 rdacontent. 
337 |a computer  |b c  |2 rdamedia. 
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504 |a Includes bibliographical references and index. 
505 0 |a Depression, a rhetorical illness -- Articulate depression : the discursive legacy of biological psychiatry -- Strategic imprecision and the self-doctoring drive -- Isolating words : metaphors that shape depression's identities -- Telling stories of depression : models for the gendered self -- Diagnostic genres and the reconfiguring of medical expertise -- Conclusion : toward a rhetorical care of the self. 
520 |a His "black dog"--That was how Winston Churchill referred to his own depression. Today, individuals with feelings of sadness and irritability are encouraged to "talk to your doctor." These have become buzz words in the aggressive promotion of wonder-drug cures since 1997, when the Food and Drug Administration changed its guidelines for the marketing of prescription pharmaceuticals. Black Dogs and Blue Words analyzes the rhetoric surrounding depression. Kimberly K. Emmons maintains that the techniques and language of depression marketing strategies - vague words s. 
588 0 |a Print version record. 
650 0 |a Depression in women. 
650 0 |a Mental illness in mass media. 
650 7 |a Depression in women.  |2 fast  |0 (OCoLC)fst00890928. 
650 7 |a Mental illness in mass media.  |2 fast  |0 (OCoLC)fst01016617. 
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