America's Corporate Art [electronic resource] : the Studio Authorship of Hollywood Motion Pictures (1929-2001).
Contrary to theories of single person authorship, America's Corporate Art argues that the corporate studio is the author of Hollywood motion pictures, both during the classical era of the studio system and beyond, when studios became players in global dramas staged by massive entertainment cong...
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| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Palo Alto :
Stanford University Press,
2012.
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| Series: | Post 45.
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| Subjects: |
| Summary: | Contrary to theories of single person authorship, America's Corporate Art argues that the corporate studio is the author of Hollywood motion pictures, both during the classical era of the studio system and beyond, when studios became players in global dramas staged by massive entertainment conglomerates. Hollywood movies are examples of a commodity that, until the digital age, was rare: a self-advertising artifact that markets the studio's brand in the very act of consumption. The book covers the history of corporate authorship through the antithetical visions of two of the most dominant Hollyw. |
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| Physical Description: | 1 online resource (401 pages). |
| Bibliography: | Includes bibliographical references (pages 341-370) and index. |
| ISBN: | 9780804778428 0804778426 |
| Source of Description, Etc. Note: | Print version record. |