America's Corporate Art [electronic resource] : the Studio Authorship of Hollywood Motion Pictures (1929-2001).

Contrary to theories of single person authorship, America's Corporate Art argues that the corporate studio is the author of Hollywood motion pictures, both during the classical era of the studio system and beyond, when studios became players in global dramas staged by massive entertainment cong...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Christensen, Jerome
Format: Electronic eBook
Language:English
Published: Palo Alto : Stanford University Press, 2012.
Series:Post 45.
Subjects:

MARC

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245 1 0 |a America's Corporate Art  |h [electronic resource] :  |b the Studio Authorship of Hollywood Motion Pictures (1929-2001). 
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505 0 |a Acknowledgments; Introduction; 1. The Rackets: Entertainment Inc. and the Warners Gang (1928-1939); 2. MGM and the Invention of the Postwar Era: Mrs. Miniver and Battleground (1940-1949); 3. "'Til the Stars Go Cold": Singin' in the Rain, The Band Wagon, and Executive Suite (1952-1954); 4. Ownership and Authorship: Warners' Fountainhead and Hitchcock's Vertigo (1949-1958); 5. Saving Warner Bros.: Bonnie and Clyde, the Movements, and the Merger (1964-1968); 6. Post-Warners Warners: Batman and JFK; You've Got Mail (1989-1998). 
505 8 |a 7. The Conscience of a Corporation: Toys United the Disney-Pixar Merger, and the Assertion of "Cultural"Authorship (1995-2010)Notes; Index. 
520 |a Contrary to theories of single person authorship, America's Corporate Art argues that the corporate studio is the author of Hollywood motion pictures, both during the classical era of the studio system and beyond, when studios became players in global dramas staged by massive entertainment conglomerates. Hollywood movies are examples of a commodity that, until the digital age, was rare: a self-advertising artifact that markets the studio's brand in the very act of consumption. The book covers the history of corporate authorship through the antithetical visions of two of the most dominant Hollyw. 
588 0 |a Print version record. 
504 |a Includes bibliographical references (pages 341-370) and index. 
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776 0 8 |i Print version:  |a Christensen, Jerome.  |t America's Corporate Art : The Studio Authorship of Hollywood Motion Pictures (1929-2001).  |d Palo Alto : Stanford University Press, ©2012  |z 9780804771672 
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