Marketing to moviegoers : a handbook of strategies and tactics / Robert Marich.
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumb...
Saved in:
| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Carbondale :
Southern Illinois University Press,
2013.
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| Edition: | 3rd ed. |
| Subjects: |
| Summary: | While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted towa. |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (xi, 417 pages) : illustrations. |
| ISBN: | 0809331977 9780809331970 9781283970969 1283970961 |
| Source of Description, Etc. Note: | Print version record. |