Owning your own franchise / Herbert Rust.

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Bibliographic Details
Online Access: Full Text (via Internet Archive)
Main Author: Rust, Herbert
Format: eBook
Language:English
Published: Englewood Cliffs, N.J. : Prentice Hall, ℗♭1991.
Subjects:
Table of Contents:
  • Franchising--Yesterday, Today and Tomorrow
  • The Bad Times
  • Why Companies Choose to Become Franchisors
  • What Is Franchising?
  • Where to Get Information on Franchise Opportunities
  • A Look at the Future in Franchising and Its Featured Players
  • Businesses That Are in Tune with the Times
  • What the Top Business Format Franchises Cost
  • Ms. Entrepreneur Comes of Age
  • The International Franchise Association (IFA) Surveys Its Membership
  • How Franchisors Expand--The Numbers Game
  • A Fail-Safe Approach to Buying a Franchise--The Eleven Building Blocks
  • The Biggest and Most Common Mistakes New Franchise Owners Make
  • The Fifteen Sins of Omission
  • Put Yourself Under the Microscope
  • Know Thyself First
  • Who Are Today's Franchise Owners?
  • Are You Ready for Self-Employment?
  • Match Your Investigation to Your Interest Level and Bank Account
  • How to Check Your Credit
  • How to Put Together a Financial Profile on Yourself
  • What Liquid Assets and Liabilities Mean to a Franchisor
  • Champagne Tastes on a Beer Pocketbook Can Spell Disaster
  • Do's and Don'ts
  • Getting to Know the Franchisor
  • Franchisor Duplicity
  • Flying Blind
  • Successful Franchisees Are Team Players
  • Watch Out for Skeletons in the Franchisor's Closet
  • Harness Your Expectation Level
  • Don't Give into Franchisor-Generated Pressures
  • Be Wary of Celebrity Involvement
  • David vs. Goliath--Larger Franchisors Are Not Always the Best Investment
  • Franchisor Takeovers Can Be Painful
  • Some Do's and Don'ts
  • Look at the Franchisor, Backstage.