Shapiro, I. J. (1981). Dictionary of marketing terms (4th ed.). Littlefield, Adams.
Chicago Style (17th ed.) CitationShapiro, Irving J. Dictionary of Marketing Terms. 4th ed. Totowa, N.J.: Littlefield, Adams, 1981.
MLA (9th ed.) CitationShapiro, Irving J. Dictionary of Marketing Terms. 4th ed. Littlefield, Adams, 1981.
Warning: These citations may not always be 100% accurate.