Paths to profit; case studies in marketing success--and failure.
Saved in:
| Online Access: |
Full Text (via Internet Archive) |
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Princeton,
Dow Jones Books
[1973]
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| Subjects: |
| Item Description: | "All of the articles originally appeared in The Wall Street journal." |
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| Physical Description: | 1 online resource (131 pages) |