Paths to profit; case studies in marketing success--and failure.

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Bibliographic Details
Online Access:	Full Text (via Internet Archive)
Other Authors:	Barnett, John, 1938- (Compiler)
Format:	eBook
Language:	English
Published:	Princeton, Dow Jones Books [1973]
Subjects:	Marketing > Case studies. Marketing. Case studies.

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Holdings details from Online
Call Number:	HF5415 .B355
HF5415 .B355	Available