Readings in market segmentation / [edited by] Donald W. Scotton & Ronald L. Zallocco. --

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Bibliographic Details
Online Access:	Full Text (via Internet Archive)
Other Authors:	Scotton, Donald Werner, 1919-, Zallocco, Ronald L.
Format:	eBook
Language:	English
Published:	Chicago, Ill. : American Marketing Association, c1980.
Subjects:	Market segmentation.

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Holdings details from Online
Call Number:	HF5415.127 .R4
HF5415.127 .R4	Available