Campaigning online : the Internet in U.S. elections / Bruce Bimber and Richard Davis.

A portrait of the role of campaign websites in American elections. How do candidates use the Internet to gain or reinforce voter support? Are voters influenced by what they see on candidate's websites? Do they learn anything? Are their votes influenced? The authors answer these questions using...

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Bibliographic Details
Online Access: Full Text (via Internet Archive)
Main Author: Bimber, Bruce A. (Bruce Allen), 1961-
Other Authors: Davis, Richard, 1955-
Format: eBook
Language:English
Published: Oxford ; New York : Oxford University Press, 2003.
Subjects:
Table of Contents:
  • The question : reinforcement or renewal?
  • The evolution of candidate communication
  • Candidate approaches to election Web sites
  • The audiences for election Web sites
  • Consequences of election Web sites
  • Reinforcement.