Managing green issues / Tom Curtin.
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
St. Martin's Press,
℗♭2000.
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| Subjects: |
Table of Contents:
- pt. I. Introduction. 1. Corporate Reputation in a 'Green' World
- pt. II. The World of Green Issues. 2. The Rise of Environmental Consciousness and Conscience. 3. What Makes a Green Issue? 4. The Environmental Movement
- Corporations for a New Millennium
- pt. III. The Practical Management of Green Issues. 5. Identifying and Segmenting Stakeholders. 6. Stakeholders within the Power Pyramid. 7. The Stakeholder Diagnostic. 8. Launching and Managing Issues-related Projects. 9. Finding Third Party Advocates. 10. Getting TPAs to Act on a Project
- pt. IV. Communication Tools. 11. The Use and Limitations of Traditional Marketing-led Mass Communication Techniques. 12. Market Research: What do People Really Think and does it Matter?