The insider's guide to franchising / Bryce Webster.
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Full Text (via Internet Archive) |
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| Format: | eBook |
| Language: | English |
| Published: |
New York, NY :
AMACOM,
c1986.
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| Subjects: |
Table of Contents:
- Franchising : debunking the myths
- Are you ready to own a franchise?
- Sizing up the golden goose
- Location, location, location
- Franchise contracts : small print can lead to big trouble
- Financing fundamentals : know the true cost of starting a franchise
- Firm footing : the first steps in setting up your franchise
- On your own--but not alone--at last
- Going strong : secrets of day-to-day successful operation
- The win-win syndrome : keeping good relations with the franchisor
- A shot in the arm : building your franchise with modern marketing techniques
- Still the second sex : a realistic look at franchising and women
- The ratings game : how to rate a franchise before you buy
- The best franchises in the United States
- Appendix: Sources of assistance and information.