Table of Contents:
  • Preface: On Reading / Rocky Stinehour vii
  • Chapter 1 Houghton's Culture: How It Evolved 1
  • Chapter 2 Betting the House of Houghton on Manuel Fenollosa: How Houghton Mifflin's Educational Division Came into Its Own 21
  • Chapter 3 Preaching the Gospel: The Houghton Mifflin Teaching/Learning Approach to Reading 33
  • Chapter 4 State Textbook Adoptions: How They Worked and How They Affected Publishing 41
  • Chapter 5 What Was It Like to Revise a Reading Program?: A Group Discussion 73
  • Chapter 6 A Generation of Great Creators: Publishing Children's Literature 105
  • Chapter 7 Using What Pupils Know to Teach New Concepts: Mathematics Instruction 127
  • Chapter 8 Kill the Messenger: Standardized Tests 157
  • Chapter 9 A Growing, Changing Phenomenon: College Publishing 211
  • Chapter 10 Independence: How We Protected It and Why 259.