The complete database marketer : second-generation strategies and techniques for tapping the power of your customer database / Arthur M. Hughes.

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Bibliographic Details
Online Access: Full Text (via Internet Archive)
Main Author: Hughes, Arthur Middleton
Format: eBook
Language:English
Published: Chicago : Irwin Professional Pub., c1996.
Edition:Rev. ed.
Subjects:

MARC

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245 1 4 |a The complete database marketer :  |b second-generation strategies and techniques for tapping the power of your customer database /  |c Arthur M. Hughes. 
250 |a Rev. ed. 
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