Issues in the economics of advertising [by] Julian L. Simon.
A study of how much a company spends on advertising as well as how advertising affects the economy.
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| Format: | eBook |
| Language: | English |
| Published: |
Urbana,
University of Illinois Press
[1970]
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Table of Contents:
- PART 1: Microeconomics of Advertising
- Can Double the Advertising Produce Double the Sales?
- The Influence of Demand Dimensions upon Advertising Expenditures
- The Effect of Various Costs upon Advertising Expenditures
- The Effect of the Industry's Competitive Structure upon Advertising Expenditures
- An Empiricial Study of Advertising-Expenditure Decisions
- Three Studies in Advertising's Industrial Organization
- PART 2: Advertising in the Economy and Society
- The Economic Development of Advertising
- The Effect of Advertising upon the Propensity to Consume
- Advertising and Market Power
- Cigarette Advertising and the Nation's Weflare: A Case Study in Welfare Economics
- A Disaggregated Appraisal of Advertising in Society.