Cover Image

The new corporate activism : harnessing the power of grassroots tactics for your organization / Edward A. Grefe, Martin Linsky.

Show other versions (1)
Saved in:
Bibliographic Details
Online Access: Full Text (via Internet Archive)
Main Author: Grefe, Edward A.
Other Authors: Linsky, Martin
Format: eBook
Language:English
Published: New York, NY : McGraw-Hill, ©1995.
Subjects:
Business and politics > United States.
Corporations > Political activity > United States.
Business and politics.
Corporations > Political activity.
United States.
Table of Contents:
  • pt. 1. Get ready-What to Think About Before you Begin
  • "All Politics Is Local"
  • A Rationale for Noninvolvement
  • pt. 2. Get Set-Getting What Ducks in What Rows
  • Strategic Planning for Public Affairs
  • Working with Your Authorizing Environment: The Internals and the Externals
  • pt. 3. Go-How to Do It
  • Framing the Message
  • Mobilizing the Troops
  • Using the Technology
  • pt. 4. Hanging in There-Reining in Situations That Appear Out of Control
  • Dealing with Crises
  • Public Affairs in a Global Economy
  • A Survey of Successful Public Affairs Professionals
  • Toward a New Organizational Culture.

Similar Items