The new corporate activism : harnessing the power of grassroots tactics for your organization / Edward A. Grefe, Martin Linsky.
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Format: | eBook |
Language: | English |
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New York, NY :
McGraw-Hill,
©1995.
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Table of Contents:
- pt. 1. Get ready-What to Think About Before you Begin
- "All Politics Is Local"
- A Rationale for Noninvolvement
- pt. 2. Get Set-Getting What Ducks in What Rows
- Strategic Planning for Public Affairs
- Working with Your Authorizing Environment: The Internals and the Externals
- pt. 3. Go-How to Do It
- Framing the Message
- Mobilizing the Troops
- Using the Technology
- pt. 4. Hanging in There-Reining in Situations That Appear Out of Control
- Dealing with Crises
- Public Affairs in a Global Economy
- A Survey of Successful Public Affairs Professionals
- Toward a New Organizational Culture.