Marketing for managers [by] Frederick E. Webster, Jr.

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Bibliographic Details
Online Access: Full Text (via Internet Archive)
Main Author: Webster, Frederick E.
Format: eBook
Language:English
Published: New York, Harper & Row [1974]
Subjects:
Description
Physical Description:1 online resource (xii, 324 pages illustrations)
Bibliography:Includes bibliographical references (pages 315-318)