Reklamační politika a její ekonomické souvislosti.
The book deals with the issue of warranty claims and what foreign literature refers to as "return policy", which means a way of warranty-claim management that the seller receives in respect of material defects of a product and possibly even defects subjectively perceived by the customer. T...
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| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Format: | eBook |
| Language: | Czech |
| Published: |
Brno :
Masarykova univerzita,
2012.
|
MARC
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| 100 | 1 | |a Škapa, Radoslav. | |
| 245 | 1 | 0 | |a Reklamační politika a její ekonomické souvislosti. |
| 260 | |a Brno : |b Masarykova univerzita, |c 2012. | ||
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| 520 | |a The book deals with the issue of warranty claims and what foreign literature refers to as "return policy", which means a way of warranty-claim management that the seller receives in respect of material defects of a product and possibly even defects subjectively perceived by the customer. The return policy is presented primarily as a marketing tool that participates in forming of a so-called "extended product". Three empirical studies supplement the text. | ||
| 588 | 0 | |a Print version record. | |
| 776 | 0 | 8 | |i Print version: |a Škapa, Radoslav. |t Reklamační politika a její ekonomické souvislosti. |d Brno : Masarykova univerzita, ©2012 |z 9788021061231. |
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