The university in a corporate culture / Eric Gould.

Over the past century, higher education in the United States has developed an increasingly powerful corporate ethos, as institutions compete for students, faculty, and funding. This book examines how the liberal democratic principles driving higher education often conflict with market pressures to c...

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Bibliographic Details
Online Access: Full Text (via Internet Archive)
Main Author: Gould, Eric, 1943-
Format: eBook
Language:English
Published: New Haven : Yale University Press, ℗♭2003.
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245 1 4 |a The university in a corporate culture /  |c Eric Gould. 
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300 |a 1 online resource (xviii, 243 pages) 
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504 |a Includes bibliographical references and index. 
505 0 |a A complex mission in a market culture -- The consumerist culture of the university -- A corporate ethos -- Faculty and the division of labor -- The ideal of a liberal education -- Knowledge, modernity, and pragmatism -- Democratic education. 
520 |a Over the past century, higher education in the United States has developed an increasingly powerful corporate ethos, as institutions compete for students, faculty, and funding. This book examines how the liberal democratic principles driving higher education often conflict with market pressures to credential students and offer knowledge that has a clear exchange value. Eric Gould argues that the failure to structure the curriculum so that it integrates responsible social idealism and humanism with economic and cultural needs constitutes the moral crisis of the university. Gould analyzes the economics and politics of higher education, showing how student consumerism, culture wars, faculty alienation, trustee activism, and a split between the concepts of "culture" and "society" have all resulted from the unholy alliance between pragmatism, corporatism, and liberalism in higher education. He asserts that what is needed is a general education for undergraduates that promotes the ability to critique power relations (including those within higher education) so that students can understand how social forces--and their embodiment of ideas, ideologies, and claims for truth--shape contemporary public philosophy. 
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