Motoring the future [electronic resource] : VW and Toyota vying for pole position / Engelbert Wimmer ; with contributions by Arun Mani.

Motoring the Future: VW and Toyota Vying for Pole Position deals with the challenges facing the global car industry today, analyzing Volkswagen and Toyota, with some surprising results. The book provides insights into each car manufacturer's corporate culture, products, production, leadership a...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Wimmer, Engelbert
Format:	Electronic eBook
Language:	English
Published:	Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2012.
Subjects:	Toyota Jidōsha Kōgyō Kabushiki Kaisha. Volkswagenwerk. Automobile industry and trade.