A business history of the Swatch Group : the rebirth of Swiss watchmaking and globalization of the luxury industry / Pierre-Yves Donze.
While it was declining at the beginnings of the 1980s, the Swiss watch industry effortlessly dominates the global market today. This remarkable comeback is the topic of this book, which focuses on the development of the Swatch Group, the world's largest watch company, since its founding in 1983...
Saved in:
| Online Access: |
Full Text (via Springer) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Basingstoke :
Palgrave Macmillan,
2014.
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000xi 4500 | ||
|---|---|---|---|
| 001 | b11361350 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 140529s2014 enka ob 001 0 eng d | ||
| 005 | 20240418150631.6 | ||
| 020 | |a 9781137389084 |q (electronic bk.) | ||
| 020 | |a 1137389087 |q (electronic bk.) | ||
| 020 | |z 9781349482221 | ||
| 035 | |a (OCoLC)spr880671581 | ||
| 035 | |a (OCoLC)880671581 | ||
| 037 | |a spr9781137389084 | ||
| 040 | |a UKPGM |b eng |e rda |e pn |c UKPGM |d OCLCO |d IDEBK |d YDXCP |d N$T |d EBLCP |d GW5XE |d OCLCQ |d OCLCF |d JG0 |d INT |d SNK |d OCLCQ |d AU@ |d OCLCQ | ||
| 049 | |a GWRE | ||
| 050 | 4 | |a HD9999.C584 |b S933 2014 | |
| 100 | 1 | |a Donzé, Pierre-Yves, |e author. |0 http://id.loc.gov/authorities/names/nb2002082514 |1 http://isni.org/isni/0000000000891529. | |
| 245 | 1 | 2 | |a A business history of the Swatch Group : |b the rebirth of Swiss watchmaking and globalization of the luxury industry / |c Pierre-Yves Donze. |
| 264 | 1 | |a Basingstoke : |b Palgrave Macmillan, |c 2014. | |
| 300 | |a 1 online resource (xiii, 152 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a computer |b c |2 rdamedia. | ||
| 338 | |a online resource |b cr |2 rdacarrier. | ||
| 505 | 0 | |a 1 Introduction -- 2 The Watchmaking Crisis of 1975-1985 -- 3 The Creation of Swatch Group and the 'Swatch Legend' -- 4 Rationalization and Globalization of the Production System (1985-1998) -- 5 A New Marketing Strategy (1985-1998) -- 6 The Major Move into Luxury (since 1995) -- 7 Omega's Choice -- 8 China: a New El Dorado -- 9 Swatch Group's Competitors -- 10 Conclusion. | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a While it was declining at the beginnings of the 1980s, the Swiss watch industry effortlessly dominates the global market today. This remarkable comeback is the topic of this book, which focuses on the development of the Swatch Group, the world's largest watch company, since its founding in 1983. A Business History of the Swatch Group offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury. Special attention is paid to the brand management of Omega, the Chinese market, and the Swatch Group's competitors, such as Richemont, LVMH, and Fossil. | ||
| 588 | 0 | |a Print version record. | |
| 610 | 2 | 0 | |a Swatch Group. |
| 650 | 0 | |a Swatch watches |x Economic aspects |x History. | |
| 650 | 0 | |a Clock and watch making |x History. | |
| 650 | 7 | |a Clock and watch making. |2 fast |0 (OCoLC)fst00864505. | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628. | |
| 776 | 0 | 8 | |i Print version: |a Donzé, Pierre-Yves. |t Business history of the Swatch Group |z 9781137389060 |w (OCoLC)870425431. |
| 856 | 4 | 0 | |u https://colorado.idm.oclc.org/login?url=http://link.springer.com/10.1057/9781137389084 |z Full Text (via Springer) |
| 907 | |a .b113613507 |b 09-01-20 |c 07-13-20 | ||
| 998 | |a web |b 07-31-20 |c b |d b |e - |f eng |g enk |h 2 |i 1 | ||
| 907 | |a .b113613507 |b 08-03-20 |c 07-13-20 | ||
| 944 | |a MARS | ||
| 915 | |a I | ||
| 956 | |a Springer e-books | ||
| 956 | |b Springer Nature - Palgrave Business and Management Collection 2014 | ||
| 948 | |a bslw20/21 : aug : ess | ||
| 999 | f | f | |i bd1bb795-fd3a-5d8d-a5a1-add5d4340907 |s 3fce316a-2219-5204-ac21-16ab5337922b |
| 952 | f | f | |p Can circulate |a University of Colorado Boulder |b Online |c Online |d Online |e HD9999.C584 S933 2014 |h Library of Congress classification |i Ebooks, Prospector |n 1 |