Bridging the communication gap in science and technology : lessons from India / Pallava Bagla, V.V. Binoy, editors.

This first-of-a-kind volume provides a snapshot of existing science communication policy and practice in India across different S & T sectors, and offers solutions to building effective communication. It provides an understanding on how to avoid societal clashes in situations when science meets...

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Bibliographic Details
Online Access: Full Text (via Springer)
Other Authors: Bagla, Pallava (Editor), Binoy, V. V. (Editor)
Format: eBook
Language:English
Published: Singapore : Springer Science and Business Media : Springer, [2017]
Subjects:
Table of Contents:
  • Foreword; Acknowledgements; Contents; Editors and Contributors; 1 Introduction: When Science Meets the Public-Bridging the Gap; Abstract; Introduction; Content of This Book; References; The Big Picture: Communicating Science to Win the Hearts and Minds; 2 Responsibilities of Science, Responsive to Society: A New Dialogue; Abstract; Responses of Science Communication Experts; References; The Indian Landscape of Communicating Science and Technology; 3 India's Maiden Mission to Mars: Many Firsts and Some Missed Opportunities in ISRO's Efforts at Public Outreach and Communications; Abstract.
  • More on Mangalyaan and Its ContextFurther Reading; 4 Challenges in Communicating about Defence Research: Insight into Defence Research and Development Organisation's Media Strategy; Abstract; DRDO: Genesis and Journey to Success; Distorted Image and Visibility in Public Domain; The NCAER Study; DRDO's Image: The Gaps in Perception; Communication Strategy; Communicating through Media: Challenges and Opportunities; Case Study 1: MBT Arjun-Image Transformation; Case Study 2: Vibrant Coverage and Global Message; Impact on Organisation and Its Performance; Conclusion; Acknowledgements; References.
  • 5 Communicating Issues Related to Land and Natural ResourcesAbstract; Introduction; Diversion of Public Lands in Challakere; Tata Nano Project in West Bengal; The Odisha Mining Case; What Do the Case Studies Reveal?; How to Ensure Transparency and Adequate Flow of Information?; Conclusion; References; 6 The Art and Science of Communicating Risks of Natural Hazards; Abstract; Introduction; Risk Communication; Purposes of Risk Communication; Principles of Risk Communication; Key Elements of Risk Communication; Stakeholders; Communication; Message; Benefits and Barriers of Risk Communication.
  • BenefitsBarriers; Risk; Vulnerability; Natural Hazards; Early Warning; Case Study: Risk Communication of Cyclonic Storms; Improved Observing and Forecasting Systems; Uttarakhand Disaster versus Very Severe Cyclonic Storm Phialin; New Challenge in Risk Communication: Climate Change Risks; Summary; Acknowledgements; Further Readings; 7 The Challenges of Earthquake Risk Communication to Public; Abstract; Introduction; Earthquake Hazards in India; Earthquake Risks; Communicating Earthquake Risk in India; Why Now?; Recommendations to Bolster Science Communication; Acknowledgements; References.
  • 8 The Queer Case of Communicating Risks Associated with Use of Mobile Phones and Neighborhood Mobile Towers: Are People Contracting More Brain Cancers?Abstract; Introduction; Cell Tower/Phone Radiation Standards; Availability of Information; Reasons for the Spread of Health Concerns; Cell Tower/Phone Radiation and Cancer and Other Effects; Findings of International Agency for Research on Cancer; Coffee, Pickled Vegetables, Carbon Black (Carbon Paper) and so on Are also Class 2B Carcinogens; Final Status; Cell Tower Radiation and Cancer Clusters; Hypersensitivity to Electromagnetic Radiation.