Top tips for conducting qualitative research.
Wendy Hein, PhD, Senior Lecturer in Marketing, Birkbeck, University of London, discusses issues in qualitative research methodology relevant to students and how to overcome them.
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Online Access: |
Full Text (via SAGE) |
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Other Authors: | |
Format: | Video |
Language: | English |
Published: |
London :
SAGE Publications Ltd.,
2020.
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Series: | Sage research methods core.
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Subjects: |
MARC
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