The proximity paradox : how to create distance from business as usual and do something truly innovative / Alex Varricchio and Kiirsten May.

"Traditional business structures love stability and predictability. Yet, many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kiirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these...

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Bibliographic Details

Online Access:	Full Text (via EBSCO)
Main Authors:	Varricchio, Alex (Author), May, Kiirsten (Author)
Format:	eBook
Language:	English
Published:	Toronto, Ontario, Canada : ECW Press, [2020]
Subjects:	Creative ability in business. Success in business.