Competing with ordinary resources : one classic approach to strategy revolves around gaining competitive advantage through valuable, scarce and distinctive resources - such as a strong brand or innovative technology. But there's also a case to be made for building your company's strategy around the innovative use of quite ordinary resources / Frédéric Fréry, Xavier Lecocq, Vanessa Warnier.
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| Online Access: |
Full Text (via O'Reilly/Safari) |
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| Main Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
[Cambrodge, MA] :
MIT Sloan Management Review,
2015.
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| Subjects: |
| Physical Description: | 1 online resource (1 volume) : illustrations |
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| Bibliography: | Includes bibliographical references. |
| Source of Description, Etc. Note: | Description based on online resource; title from title page (Safari, viewed May 17, 2015). |