What is netnography? / speakers, Robert V. Kozinets and interviewer.
The speaker defines netnography as an adaptation of ethnography for the online world, for the requirements of online communities and online cultures.
Saved in:
| Online Access: |
Full Text (via SAGE) |
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| Main Author: | |
| Other title: | Sage research methods online. |
| Format: | Video |
| Language: | English |
| Published: |
[Thousand Oaks, Calif.] :
[SAGE],
2011.
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| Subjects: |
Internet
Full Text (via SAGE)Online
| Call Number: |
GN345.6
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|---|---|
| GN345.6 | Available |