Cover Image

The American television industry / Michael Curtin and Jane Shattuc.

Show other versions (1)

The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and futur...

Full description

Saved in:
Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Curtin, Michael
Corporate Author: British Film Institute
Other Authors: Shattuc, Jane
Format: eBook
Language:English
Published: Basingstoke : Palgrave Macmillan on behalf of the British Film Institute, 2009.
Series:International screen industries.
Subjects:
Television broadcasting > United States.
Television broadcasting > United States > History.
Television broadcasting > United States > Case studies.
Television broadcasting > United States > History > Case studies.
Television broadcasting.
United States.
Case studies.
History.
Description
Summary:The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.
Physical Description:1 online resource (202 pages) : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781844575756
1844575756
Source of Description, Etc. Note:Print version record.

Similar Items