Killer visual strategies : engage any audience, improve comprehension, and get amazing results using visual communication / Amy Balliett.
"Over the past decade, visual communication has shifted from being an optional medium for transmitting information to an essential means of build connection and understanding. It has changed the way we tell stories and establish relationships -- and it has transformed the traditional agency mod...
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Full Text (via O'Reilly/Safari) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2020]
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| Subjects: |
MARC
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| 245 | 1 | 0 | |a Killer visual strategies : |b engage any audience, improve comprehension, and get amazing results using visual communication / |c Amy Balliett. |
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c [2020] | |
| 300 | |a 1 online resource (x, 229 pages) : |b color illustrations | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Environmental influences and the rise of visual content -- Visual content and human nature -- Quality visual content reigns supreme -- Rule 1: always think about con-text -- Rule 2: small visual cues have a large impact -- Rule 3: there's no gold at the end of that rainbow -- Rule 4: good visual strategists ask "WTF?!" -- Rule 5: avoid the stigma of stock -- Rule 6: stand out at the cocktail party -- Rule 7: use proper data viz throughout -- Rule 8: commit to the truth and prove it -- Rules are meant to be broken -- You can't create great content without a great team and process -- Going the freelance route -- Building an in-house team. | |
| 520 | |a "Over the past decade, visual communication has shifted from being an optional medium for transmitting information to an essential means of build connection and understanding. It has changed the way we tell stories and establish relationships -- and it has transformed the traditional agency model within the marketing, public relations, and design industries. Amy Balliett's book will explain how can marketers, PR professionals, and organizations can connect and thrive in a world that demands quality visual content"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on June 29, 2020). | ||
| 650 | 0 | |a Visual communication. | |
| 650 | 7 | |a Visual communication |2 fast | |
| 758 | |i has work: |a Killer visual strategies (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGVDtgjfcDFCTrmGYjQg8C |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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