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Packaging The Presidency : a History and Criticism of Presidential Campaign Advertising.

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Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political son...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Jamieson, Kathleen Hall
Format: eBook
Language:English
Published: Oxford : Oxford University Press, USA, 1996.
Subjects:
Presidents > United States > Election.
Advertising, Political > United States.
United States > Politics and government > 1945-1989.
Advertising, Political
Politics and government
Presidents > Election
United States
1945-1989

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Full Text (via ProQuest)

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Call Number: JK524.J36
JK524.J36 Available

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