Persuading people to have safer sex [electronic resource] : applications of social science to the AIDS crisis / Richard M. Perloff.
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum Associates,
2000.
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| Series: | LEA's communication series.
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| Subjects: |
Table of Contents:
- Preface
- 1. Introduction
- 2. Cognitive foundations of AIDS prevention behavior
- 3. Social psychological and communication perspectives on unsafe sex
- 4. Culture, poverty, and AIDS
- 5. Applying persuasion theories to AIDS prevention
- 6. AIDS prevention campaigns
- 7. AIDS stigma and persuasion
- References
- Author index
- Subject index.