Mass media and drug prevention [electronic resource] : classic and contemporary theories and research / edited by William D. Crano, Michael Burgoon.
This work tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence gathered from the early 1920s to the present on the use of media in health promotion and disease prevention.
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Full Text (via Taylor & Francis) |
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| Format: | Electronic Conference Proceeding eBook |
| Language: | English |
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Mahwah, N.J. :
Lawrence Erlbaum,
2002.
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Table of Contents:
- Foreword / Alan I. Leshner
- Preface / William D. Crano, Michael Burgoon
- Introduction, Early Theories, and Research
- Introduction / William D. Crano
- The Evolution of Mass Media and Health Persuasion Models / Ellen A. Wartella, Patricia A. Stout
- Promising Strategies for Media Health Campaigns / Charles Atkin
- Contemporary Theories and Research
- Using Interactive Media Tools to Test Substance Abuse Prevention Messages / Michael Burgoon, Eusebio M Alvaro, Katherine Broneck, Claude Miller, Joseph R. Grandpre, John R. Hall, Cynthia A. Frank
- The Role of Theory in Developing Effective Antidrug Public Service Announcements / Martin Fishbein, Joseph Cappella, Robert Hornik, Sarah Sayeed, Marco Yzer, R. Kirkland Ahern
- Attention, Persuasive Communication, and Prevention / Lewis Donohew, Philip Palmgreen, Elizabeth Lorch, Rick Zimmerman, Nancy Harrington
- Sex, Drugs, and Attitudinal Ambivalence: How Feelings of Evaluative Tension Influence Alcohol Use and Safe Sex Behaviors / Joseph R. Priester
- Expectancy Theory Approaches to Prevention: Violating Adolescent Expectations to Increase the Effectiveness of Public Service Announcements / Jason T. Siegel, Judee K. Burgoon
- Intermediate Outcomes from a Life Skills Education Program with a Media Literacy Component / Marvin Eisen
- High-potential Mediators of Drug-Abuse Prevention Program Effects / Stewart I. Donaldson
- A Meta-analysis of the Effectiveness of Mass-Communication for Changing Substance-use Knowledge, Attitudes, and Behavior / James H. Derzon, Mark W. Lipsey.