Marketing for architects and engineers : a new approach / Brian Richardson.
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional.
Saved in:
| Online Access: |
Full Text (via Taylor & Francis) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London ; New York :
E. & F.N. Spon,
1996.
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| Edition: | 1st ed. |
| Subjects: |
| Summary: | Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional. |
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| Physical Description: | 1 online resource (xii, 133 pages) : illustrations. |
| Bibliography: | Includes bibliographical references (pages 127-129) and index. |
| ISBN: | 0203362322 9780203362327 9780419202905 0419202900 9781135820350 113582035X 9781135820305 1135820309 9781135820343 1135820341 |
| Source of Description, Etc. Note: | Print version record. |