Marketing for architects and engineers : a new approach / Brian Richardson.
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional.
Saved in:
| Online Access: |
Full Text (via Taylor & Francis) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London ; New York :
E. & F.N. Spon,
1996.
|
| Edition: | 1st ed. |
| Subjects: |
MARC
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| 100 | 1 | |a Richardson, Brian. |0 http://id.loc.gov/authorities/names/n79128939. | |
| 245 | 1 | 0 | |a Marketing for architects and engineers : |b a new approach / |c Brian Richardson. |
| 250 | |a 1st ed. | ||
| 260 | |a London ; |a New York : |b E. & F.N. Spon, |c 1996. | ||
| 300 | |a 1 online resource (xii, 133 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a computer |b c |2 rdamedia. | ||
| 338 | |a online resource |b cr |2 rdacarrier. | ||
| 347 | |a data file |2 rda. | ||
| 504 | |a Includes bibliographical references (pages 127-129) and index. | ||
| 505 | 0 | |a Book Cover; Title; Contents; Foreword; Acknowledgements; Introduction; Markets and marketing; Scenario planning; Synthesis marketing; Strategic mapping; A synthesis marketing programme; Architecture centres: a marketing case study; Bibliography and references; Index. | |
| 520 | |a Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Architectural services marketing |z United States. |0 http://id.loc.gov/authorities/subjects/sh2009115359. | |
| 650 | 0 | |a Engineering services marketing |z United States. | |
| 650 | 7 | |a Architectural services marketing. |2 fast |0 (OCoLC)fst00813327. | |
| 650 | 7 | |a Engineering services marketing. |2 fast |0 (OCoLC)fst00910622. | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155. | |
| 776 | 0 | 8 | |i Print version: |a Richardson, Brian. |t Marketing for architects and engineers. |b 1st ed. |d London ; New York : E. & F.N. Spon, 1996 |z 0419202900 |w (DLC) 96068679 |w (OCoLC)37180216. |
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