Telecommunications strategy : cases, theory and applications / Peter Curwen and Jason Whalley.
The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-bo...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2004.
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| Subjects: |
| Summary: | The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border alliances, to changing technologies and consumer demands. This innovative book provides a comprehensive analysis of the key players in the industry and uses their experiences to illustrate the strategic decisions and dilemmas that have led to both notable successes and infamous failures. Case-studies from the US, UK and Europe have been selected to illustrate key strategic concepts in the industry including: managing ascent and decline convergence and specialization protecting core markets managing industrial transition. Combining in-depth analysis with focused discussion of the strategic context, this key text will be of interest to students on specialist telecommunications and information management courses as well as MBA students interested in the strategic analysis of this evolving global industry. |
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| Physical Description: | 1 online resource (xviii, 318 pages) : illustrations. |
| Bibliography: | Includes bibliographical references (pages 287-307) and index. |
| ISBN: | 0203481607 9780203481608 9780415342391 0415342392 9780415342384 0415342384 9781134293346 1134293348 9781134293292 1134293291 9781134293339 113429333X |
| Source of Description, Etc. Note: | Print version record. |