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|a HF5415
|b .P2333 2001eb
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| 100 |
1 |
|
|a Paley, Norton.
|
| 245 |
1 |
0 |
|a Marketing for the nonmarketing executive :
|b an integrated resource management guide for the 21st century /
|c Norton Paley.
|
| 260 |
|
|
|a Boca Raton, Fla. :
|b St. Lucie Press,
|c ©2001.
|
| 300 |
|
|
|a 1 online resource (230 pages) :
|b illustrations.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent.
|
| 337 |
|
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|a computer
|b c
|2 rdamedia.
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| 338 |
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|a online resource
|b cr
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| 490 |
1 |
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|a Library of executive excellence.
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a THE MARKETING-DRIVEN COMPANY IN THE INTERNET AGE; Marketing Successes; The Evolution of Marketing; Cross-Functional Teams; Relationship Marketing; Looking Ahead; Best Practices; Cases; THE WORLD OF MARKETS; Market and Product Segments; Locating a Viable Segment; Evaluating a Market Segment; Best Practices; Cases; MARKETING STRATEGY FOR THE 21ST.
|
| 505 |
0 |
|
|a CENTURY; Marketing Mix; External Forces; Strategy: The Key to Successful Business Practice; Best Practices; Cases; MARKET INTELLIGENCE: THE CORNERSTONE OF MARKETING STRATEGY; Data Warehousing for Effective Decision Making; The World Wide Web and the Information Revolution; Developing a Market Intelligence System; Strategy Applications; Market Intelligence Techniques; Image Research; Best Practices; Cases; NEW PRODUCTS: THE LIFELINE TO SURVIVAL AND GROWTH; New Products/Services; New product Development; Positioning; Product Life Cycle; Product Mix; Product Audit; Pricing Your Product; Best Practices; Cases; CUSTOMER RELATIONSHIP MANAGEMENT: INTEGRATING CUSTOMER-DRIVEN MARKETING WITH THE INTERNET AGE; Customer Relationship Management; Patterns of Customer Behavior; How Customers Adopt a New Product; Best Practices; Cases; SUPPLY CHAIN MANAGEMENT: A NEW ERA IN LOGISTICS AND DISTRIBUTION; The New Role of the.
|
| 505 |
0 |
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|a Intermediary; Choosing Channels of Distribution; Channel Control; Best Practices; Cases; MARKETING COMMUNICATIONS: YOUR LINK TO THE OUTSIDE WORLD; Branding; Image; Advertising; Sales Promotion; Marketing Over the Internet; Best Practices; Cases; STRATEGIC MARKETING PLANNING: HOW TO DEVELOP BUSINESS-BUILDING STRATEGIES AND ACTION PLANS; Critical Issues Impacting the Strategic Marketing Plan; Outcomes of the Strategic Marketing Plan; Developing Your Strategic Marketing Plan; Developing Your Tactical Marketing Plan; Sales Forecasting; Best Practices; Case; WRAP-UP; Rules of Strategy; Benchmarking for Success.
|
| 588 |
0 |
|
|a Print version record.
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
7 |
|a Marketing.
|2 fast
|0 (OCoLC)fst01010167.
|
| 650 |
|
7 |
|a Marketing
|x Management.
|2 fast
|0 (OCoLC)fst01010209.
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| 655 |
|
0 |
|a Electronic book.
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| 776 |
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|i Print version:
|a Paley, Norton.
|t Marketing for the nonmarketing executive.
|d Boca Raton, Fla. : St. Lucie Press, ©2001
|z 1574442864
|w (DLC) 00062767
|w (OCoLC)44914289.
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|u https://colorado.idm.oclc.org/login?url=https://www.taylorfrancis.com/books/9780429247408
|z Full Text (via Taylor & Francis)
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|a .b115388126
|b 02-21-23
|c 01-22-21
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|a University of Colorado Boulder
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|e HF5415 .P2333 2001eb
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