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|a 9781410613967
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|z 0805855955
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|a tfe9781410613967
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|a N$T
|b eng
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|d OCLCQ
|d BTCTA
|d IDEBK
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|d E7B
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|a GWRE
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|a HD59
|b .F827 2007eb
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245 |
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|a The future of excellence in public relations and communication management :
|b challenges for the next generation /
|c edited by Elizabeth L. Toth.
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260 |
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|a Mahwah, N.J. :
|b Erlbaum,
|c 2007.
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300 |
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|a 1 online resource (xxvi, 629 pages) :
|b illustrations.
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336 |
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|a text
|b txt
|2 rdacontent.
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|a computer
|b c
|2 rdamedia.
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338 |
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|a online resource
|b cr
|2 rdacarrier.
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490 |
1 |
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|a LEA's communication series.
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500 |
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|a Published on the occasion of the retirement of James E. Grunig and Larissa A. Grunig from university education and to present the advances made because of their IABC Excellence Study.
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504 |
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|a Includes bibliographical references and indexes.
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505 |
0 |
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|t Part I Excellence: The Practitioner's Responsibility --
|t chapter 1 How Public Relations Knowledge Has Entered Public Relations Practice --
|t part II Advances in Understanding Excellence and Communication --
|t chapter 2 Collaborative Advocacy and the Creation of Trust: Toward an Understanding of Stakeholder Claims and Risks --
|t chapter 3 Management Through Advocacy: Reflection Rather Than Domination --
|t chapter 4 Two-Way Communication Based on Quantitative Research and Measurement --
|t chapter 5 Public Relations, Conflict Resolution, and Mediation /
|r Kenneth D. Plowman --
|t chapter 6 Interpersonal Communication as an Element of Symmetrical Public Relations: A Case Study --
|t chapter 7 Coping With an Uncertain World: The Relationship Between Excellence and Complexity Theories --
|t part III Advances in Understanding Excellence and Management --
|t chapter 8 Contribution of Public Relations to Organizational Strategy Formulation --
|t chapter 9 Toward a Model of Scenario Building From a Public Relations Perspective --
|t chapter 10 An Alternative Postmodern Approach to Corporate Communication Strategy --
|t chapter 11 Public Relations and Organizational Power /
|r Bruce K. Berger --
|t chapter 12 A Revisit of Symmetrical Communication From an International Perspective: Status, Effect, and Future Research Directions --
|t chapter 13 Relationship Measures Applied to Practice /
|r Jennifer Scott --
|t chapter 14 The Extent of Ethics /
|r Shannon A. Bowen --
|t chapter 15 Integrated Communication: Implications for Public Relations Beyond Excellence --
|t part IV Advances in Program Planning and Its Evolutions in the New Century --
|t chapter 16 The Situational Theory of Publics: Practical Applications, Methodological Challenges, and Theoretical Horizons --
|t chapter 17 Activism /
|r Derina R. Holtzhausen --
|t chapter 18 Redefining "Requisite Variety": The Challenge of Multiple Diversities for the Future of Public Relations Excellence --
|t chapter 19 Reconceiving Gender for an "Excellent" Future in Public Relations Scholarship --
|t chapter 20 For Reputation's Sake: Managing Crisis Communication --
|t part V Conditions for Global Excellence in Public Relations and Communication Management --
|t chapter 21 Toward the Theory of Relationship Management in Public Relations: How to Cultivate Quality Relationships? --
|t chapter 22 Effective Government Affairs in China: Antecedents, Strategies, and Outcomes of Government Affairs --
|t chapter 23 The Relationship Between Culture and Public Relations --
|t chapter 24 The Application of Situational Theory in Croatia /
|r Ana Tkalac --
|t chapter 25 A Retrospective on World Class: The Excellence Theory Goes International --
|t part VI Challenges to Educators --
|t chapter 26 Public Relations Knowledge and Professionalism: Challenges to Educators and Practitioners --
|t chapter 27 An Education Model to Prepare for Excellence in Public Relations: A Case Study of the Syracuse University Limited Residency/Distance Learning.
|
588 |
0 |
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|a Print version record.
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650 |
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0 |
|a Public relations.
|0 http://id.loc.gov/authorities/subjects/sh85108753.
|
650 |
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0 |
|a Communication in management.
|0 http://id.loc.gov/authorities/subjects/sh85029076.
|
650 |
|
7 |
|a Communication in management.
|2 fast
|0 (OCoLC)fst00870174.
|
650 |
|
7 |
|a Public relations.
|2 fast
|0 (OCoLC)fst01082892.
|
700 |
1 |
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|a Grunig, James E.
|0 http://id.loc.gov/authorities/names/n83026518
|1 http://isni.org/isni/0000000116415954.
|
700 |
1 |
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|a Grunig, Larissa A.
|0 http://id.loc.gov/authorities/names/no93039423
|1 http://isni.org/isni/0000000043708608.
|
700 |
1 |
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|a Toth, Elizabeth L.
|0 http://id.loc.gov/authorities/names/n91048934
|1 http://isni.org/isni/0000000110596037.
|
730 |
0 |
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|a Excellence in public relations and communication management.
|
776 |
0 |
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|i Print version:
|t Future of excellence in public relations and communication management.
|d Mahwah, N.J. : Erlbaum, 2007
|z 0805855955
|z 9780805855951
|w (DLC) 2005057746
|w (OCoLC)62493613.
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830 |
|
0 |
|a LEA's communication series.
|0 http://id.loc.gov/authorities/names/n93123409.
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856 |
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|u https://colorado.idm.oclc.org/login?url=https://www.taylorfrancis.com/books/9781410613967
|z Full Text (via Taylor & Francis)
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|a .b115509380
|b 05-04-22
|c 01-22-21
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|p Can circulate
|a University of Colorado Boulder
|b Online
|c Online
|d Online
|e HD59 .F827 2007eb
|h Library of Congress classification
|i web
|n 1
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