The future of excellence in public relations and communication management : challenges for the next generation / edited by Elizabeth L. Toth.

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Other Authors: Grunig, James E., Grunig, Larissa A., Toth, Elizabeth L.
Other title:Excellence in public relations and communication management.
Format: eBook
Language:English
Published: Mahwah, N.J. : Erlbaum, 2007.
Series:LEA's communication series.
Subjects:

MARC

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245 0 4 |a The future of excellence in public relations and communication management :  |b challenges for the next generation /  |c edited by Elizabeth L. Toth. 
260 |a Mahwah, N.J. :  |b Erlbaum,  |c 2007. 
300 |a 1 online resource (xxvi, 629 pages) :  |b illustrations. 
336 |a text  |b txt  |2 rdacontent. 
337 |a computer  |b c  |2 rdamedia. 
338 |a online resource  |b cr  |2 rdacarrier. 
490 1 |a LEA's communication series. 
500 |a Published on the occasion of the retirement of James E. Grunig and Larissa A. Grunig from university education and to present the advances made because of their IABC Excellence Study. 
504 |a Includes bibliographical references and indexes. 
505 0 0 |t Part I Excellence: The Practitioner's Responsibility --  |t chapter 1 How Public Relations Knowledge Has Entered Public Relations Practice --  |t part II Advances in Understanding Excellence and Communication --  |t chapter 2 Collaborative Advocacy and the Creation of Trust: Toward an Understanding of Stakeholder Claims and Risks --  |t chapter 3 Management Through Advocacy: Reflection Rather Than Domination --  |t chapter 4 Two-Way Communication Based on Quantitative Research and Measurement --  |t chapter 5 Public Relations, Conflict Resolution, and Mediation /  |r Kenneth D. Plowman --  |t chapter 6 Interpersonal Communication as an Element of Symmetrical Public Relations: A Case Study --  |t chapter 7 Coping With an Uncertain World: The Relationship Between Excellence and Complexity Theories --  |t part III Advances in Understanding Excellence and Management --  |t chapter 8 Contribution of Public Relations to Organizational Strategy Formulation --  |t chapter 9 Toward a Model of Scenario Building From a Public Relations Perspective --  |t chapter 10 An Alternative Postmodern Approach to Corporate Communication Strategy --  |t chapter 11 Public Relations and Organizational Power /  |r Bruce K. Berger --  |t chapter 12 A Revisit of Symmetrical Communication From an International Perspective: Status, Effect, and Future Research Directions --  |t chapter 13 Relationship Measures Applied to Practice /  |r Jennifer Scott --  |t chapter 14 The Extent of Ethics /  |r Shannon A. Bowen --  |t chapter 15 Integrated Communication: Implications for Public Relations Beyond Excellence --  |t part IV Advances in Program Planning and Its Evolutions in the New Century --  |t chapter 16 The Situational Theory of Publics: Practical Applications, Methodological Challenges, and Theoretical Horizons --  |t chapter 17 Activism /  |r Derina R. Holtzhausen --  |t chapter 18 Redefining "Requisite Variety": The Challenge of Multiple Diversities for the Future of Public Relations Excellence --  |t chapter 19 Reconceiving Gender for an "Excellent" Future in Public Relations Scholarship --  |t chapter 20 For Reputation's Sake: Managing Crisis Communication --  |t part V Conditions for Global Excellence in Public Relations and Communication Management --  |t chapter 21 Toward the Theory of Relationship Management in Public Relations: How to Cultivate Quality Relationships? --  |t chapter 22 Effective Government Affairs in China: Antecedents, Strategies, and Outcomes of Government Affairs --  |t chapter 23 The Relationship Between Culture and Public Relations --  |t chapter 24 The Application of Situational Theory in Croatia /  |r Ana Tkalac --  |t chapter 25 A Retrospective on World Class: The Excellence Theory Goes International --  |t part VI Challenges to Educators --  |t chapter 26 Public Relations Knowledge and Professionalism: Challenges to Educators and Practitioners --  |t chapter 27 An Education Model to Prepare for Excellence in Public Relations: A Case Study of the Syracuse University Limited Residency/Distance Learning. 
588 0 |a Print version record. 
650 0 |a Public relations.  |0 http://id.loc.gov/authorities/subjects/sh85108753. 
650 0 |a Communication in management.  |0 http://id.loc.gov/authorities/subjects/sh85029076. 
650 7 |a Communication in management.  |2 fast  |0 (OCoLC)fst00870174. 
650 7 |a Public relations.  |2 fast  |0 (OCoLC)fst01082892. 
700 1 |a Grunig, James E.  |0 http://id.loc.gov/authorities/names/n83026518  |1 http://isni.org/isni/0000000116415954. 
700 1 |a Grunig, Larissa A.  |0 http://id.loc.gov/authorities/names/no93039423  |1 http://isni.org/isni/0000000043708608. 
700 1 |a Toth, Elizabeth L.  |0 http://id.loc.gov/authorities/names/n91048934  |1 http://isni.org/isni/0000000110596037. 
730 0 |a Excellence in public relations and communication management. 
776 0 8 |i Print version:  |t Future of excellence in public relations and communication management.  |d Mahwah, N.J. : Erlbaum, 2007  |z 0805855955  |z 9780805855951  |w (DLC) 2005057746  |w (OCoLC)62493613. 
830 0 |a LEA's communication series.  |0 http://id.loc.gov/authorities/names/n93123409. 
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