ETourism case studies [electronic resource] : management and marketing issues / edited by Roman Egger, Dimitrios Buhalis.
Bridges the gap in contemporary literature by examining marketing and management issues of many international companies that have successfully implemented eTourism solutions. This book explores the developments in this field, introducing and discussing emerging trends, approaches, models and paradig...
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| Online Access: |
Full Text (via Springer) |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford, UK :
Elsevier/Butterworth-Heinemann,
2008.
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| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- Introduction / Roman Egger and Dimitrios Buhalis
- pt. 1. Hospitality / Roman Egger and Dimitrios Buhalis
- Case 1. InterContinental Hotel Group: dealing with online intermediaries / Peter O'Connor
- Case 2. InterContinental Hotel Group: managing inventory with HOLIDEX PLUS 2 / Rosanna Leung and Rob Law
- Case 3. Sino Group of Hotels: handling multi-property operations / Rosanna Leung and Rob Law
- Case 4. Omena Hotels: technology towards operational efficiency / Bill Anckar
- Case 5. Carnival City: valuating guests in the gaming industry / Cyril Francis
- Case 6. Hotel Sallerhof: innovations in interaction / Roman Egger and Leonhard Worndl.