Advertising : its business, culture and careers / Andy Tibbs ; foreword by Trevor Beattie.
Suitable for advertising creatives, designers, account managers, PR/publicity consultants or marketing managers, this title intends to offers a source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply.
Saved in:
| Online Access: |
Full Text (via Taylor & Francis) |
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| Main Author: | |
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2010.
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| Subjects: |
MARC
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| 100 | 1 | |a Tibbs, Andy, |d 1964- |0 http://id.loc.gov/authorities/names/n2009038730 |1 http://isni.org/isni/000000011457744X. | |
| 245 | 1 | 0 | |a Advertising : |b its business, culture and careers / |c Andy Tibbs ; foreword by Trevor Beattie. |
| 260 | |a London ; |a New York : |b Routledge, |c 2010. | ||
| 300 | |a 1 online resource (x, 217 pages) : |b illustrations (some color), facsimiles, portraits. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a computer |b c |2 rdamedia. | ||
| 338 | |a online resource |b cr |2 rdacarrier. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Does advertising need another graduate? -- Resisting the usual -- Making the disinterested interested -- The future is bright, the future is digital -- Is creativity in your DNA? -- Time to get real-getting a job with an advertising agency -- Celebrities behaving badly : opportunities beyond the advertising agency -- Biog sticks and chocolate : life as a client -- The way ahead. | |
| 520 | |a Suitable for advertising creatives, designers, account managers, PR/publicity consultants or marketing managers, this title intends to offers a source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Advertising |x Vocational guidance. |0 http://id.loc.gov/authorities/subjects/sh2007100693. | |
| 650 | 7 | |a Advertising |x Vocational guidance. |2 fast |0 (OCoLC)fst00797806. | |
| 700 | 1 | |a Beattie, Trevor. | |
| 776 | 0 | 8 | |i Print version: |a Tibbs, Andy, 1964- |t Advertising. |d New York : Routledge, 2010 |z 9780415544689 |w (DLC) 2009025347 |w (OCoLC)326670477. |
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